Thursday 19 January 2012

PPC Case Study: Company Slashes Costs & Improves ROI

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Learn How One Company Slashed Costs & Improved ROI with WordStream

Managing large AdWords campaigns using Google’s free tools alone can be extremely challenging – that’s why New Driver School, whose campaigns had grown to more than 36,000 keywords and 6,000 ad groups, turned to WordStream.

New Driver School leveraged powerful tools from WordStream to save time and money by:

  • Eliminating costly keywords that weren’t converting into sales
  • Using data as proof to reward top-performing ad groups
  • Following a “quick hit list” of high-impact actions to take every week

The results? New Driver School has already saved more than it spent on the software!

Click here to read the full story on New Driver School’s success – no download required.

“The real 'wow' factor in using WordStream is that I gained actionable intelligence that I was not able to uncover using the AdWords tools alone"  

- Dave Hassall, Search Executive, New Driver School

Read the Full Story 

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