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| Two AdWords Reports that Could Save You Thousands
| |  | January 12, 2012 - If you’ve ever worked with small to medium-sized businesses on search marketing campaigns, you know that there are a lot of smart, busy people running their own AdWords campaigns. Often times these campaigns are driving lots of qualified traffic, but the people managing the campaigns don’t have much time to dedicate to making optimizations within the campaigns | |
For that reason “quick wins” within an AdWords account can be very valuable to these types of advertisers, so we wanted to show you two quick reports that you can use within your campaigns that will frequently unearth some campaign inefficiencies that you didn’t realize were there.
Quick Win #1: Are Search Partners Generating Quality Traffic?
Each of these reports will show you a dimension of your campaigns that you might not typically look at. Within your search-focused campaigns you can quickly take a look at the performance of your campaign on the search partners network. These are third-party sites and Google properties other than Google.com and the Google toolbar. These sites can often perform much differently than the core Google.com search traffic so it’s certainly worth checking out. You can do this by looking at your campaigns in the campaign tab, and adding a “Network (with search partners)” segment to your report... | | Free Analysis of Your AdWords Performance Our experts will show you how to optimize your campaigns. 
Free Trial WordStream for PPC helps you get better results, in less time, for less money. 
|  | Schedule a demo now! |  | Call us: 855.967.3787 | | | Visit the WordStream blog to read the rest of this article.
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