Performance Tip: Is PPC a Good Fit for Your Business?

What Kinds of Businesses Should Use PPC Advertising? January 26, 2012 - On Monday we published a new infographic based on original research into the industries that spent the most money on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion, 96% of which came from advertising. Following up on those results, we wanted to share some advice for new or hopeful AdWords advertisers – namely, what kinds of businesses are finding great success with AdWords and other pay-per-click (PPC) advertising platforms? What types of characteristics could make your business a good match for PPC? Below are five traits of businesses that usually see great results and strong ROI from paid search marketing. If any of these apply to your company and you're not yet engaging in PPC, this marketing channel is worth investigating. High Customer Lifetime Values Some industries can afford to spend quite a bit acquiring new leads and customers because the lifetime value of a new client is so high. For example: Dentists, doctors, etc. – When a dentist acquires a new client, they can potentially be worth thousands or even tens of thousands of dollars over the course of many years, especially if they go on to refer more clients. Colleges & online degree programs – University of Phoenix, ITT and DeVry spend a lot on PPC because a new student is worth a lot over the course of his/her education. The same applies for other types of training programs.  Cable and Internet providers, utilities – People tend to stick with one provider of phone, cable, or Internet service and pay that monthly bill for a long time. Any recurring service (subscription-based software, for example) could fit the same model. High Margins Sometimes it's not about “lifetime value” so much as the high margins on a single purchase. Think relatively big ticket items... Find Out How You're Doing Instantly see where and how to improve your PPC performance. Get your personalized report in under 2 minutes. Are You Getting the Right Traffic? You're getting traffic, but is it quality traffic? Could you be getting more? We'll help you find out.          Call us: 855.967.3787 Visit the WordStream blog to read the rest of this article.

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