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| | Use Symbols to Get an 89% Lift in Conversions | |  | September 9, 2011 - How many PPC blog posts do you read in a week? How many do you actually take action on? I’m guilty of reading a lot and acting too little. When you see something that's actionable and easy to try, don’t just read and tweet! Actually try it! | |
That’s what I did, just a few weeks ago when Tom Demers wrote an article about using symbols in PPC ad text. Here’s what Brad Geddes had to say about the using symbols back in 2009: Honestly, I wish they hadn’t written the post. I tested out adding symbols with a company in 2002 and found that in highly competitive industries it can definitely help CTR. In highly researched industries (such as b2b), it can make a critical difference in your ad copy success. It was easy to see that using symbols is a great tip, so this time I immediately took action and added the “®” symbol to all of the text ads in most of my campaigns (where it made sense). I just copied the existing champion ads and added the symbol. I didn’t write any new copy—it was just one simple change.
After 30 days of monitoring my results using my PPC ad testing spreadsheet …
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