WordStream Performance Tip: Top PPC Tips From An AdWords Expert

Top PPC Tips from an AdWords Expert September 1, 2011 - This is the first in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. Our first respondent is Marko Kvesic. See how your PPC campaigns stack up. Get your AdWords Performance Report now! There are tons of metrics in AdWords – what are your top three key performance metrics in AdWords and why? My top three performance metrics are:  Quality Score – The most important thing in AdWords is to be relevant (give the user the right answer to his query) and the metric that indicates relevancy is Quality Score. I pay close attention to Quality Score and focus on getting higher scores (by increasing CTR, optimizing keywords, ads and landing pages). I always try to get higher Quality Scores than 6.  Conversion Rate – When a user clicks on an ad he must take some action on the site. You always want to make sure your click dollars are not being wasted. To increase conversion rates I try to include a call to action in my ads and set up proper landing pages.  Click Through Rate (CTR) – To increase CTR I always try to include keywords in the ad text and study the "See search term" report to include some negative keywords. I highly recommend DKI (Dynamic Keyword Insertion) which bring great results for me and increases my CTR and Quality Scores. Can you describe your AdWords management strategy? I can divide my AdWords campaign management into three phases. In the first phase I do a lot of research … Visit the WordStream blog to read the rest of this article. Get a Free Analysis of Your AdWords Performance Our experts will review your account and show you how to optimize your campaigns. Try WordStream Free Our easy-to-use PPC management software helps you drive more traffic, leads, and sales. Get your work done faster and save money too. Get a Personalized Demo of WordStream for PPC See how much smarter your AdWords campaigns can get in just 30 minutes! Call us: 855.967.3787 Subscribe to the WordStream Internet Marketing blog for daily updates of news, tips and commentary from our staff of search veterans. WordStream, Inc. 177 Huntington Ave., Boston, MA 02115. +1 617 963 0555

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