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| | An Expert's Guide To Controlling PPC Costs with Negative Keywords | |  | September 29, 2011 - Last week, 17 PPC experts (and a few more who chimed in via the comments) told us the metrics they pay the most attention to when analyzing their campaign performance in AdWords. The #1 most common answer was click-through rate (CTR). Cost per conversion was another big one. | |
There are many ways to improve your click-through and conversion rates, but one of the most effective is by using negative keywords.
We just released a new free e-book for search engine marketers with moderate to advanced skill levels: The Expert's Guide to Controlling PPC Costs with Negative Keywords. This free e-book is packed with tips and strategies to help you find and implement negative keywords more effectively. Here’s an excerpt from the guide: "The key to eliminating wasteful ad spend is negative keyword discovery.
Negative keywords offer an opportunity to strategically restrict your PPC advertisements, so they only reach your best potential audience. Effective PPC management means consistently expanding your keyword portfolio while simultaneously refining the list of keywords you’re already bidding on in order to maximize relevance — and consequently, profits.” Visit the WordStream blog to read the rest of this article. | | Get a Free Analysis of Your AdWords Performance Our experts will review your account and show you how to optimize your campaigns. 
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