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| Ultimated Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics
| |  | September 22, 2011 - Overwhelmed by all the metrics available in your AdWords account? Information is good, but information overload is paralyzing, so it’s crucial to strip away the excess and overkill – and focus on the metrics that really provide valuable insight into your PPC performance. So what are they? Which PPC metrics work the hardest and speak the loudest? | |
Quickly see the PPC metrics that matter. Get your AdWords Performance Report now!
We asked seventeen paid search marketing experts two questions:
#1: If you could only check three metrics in your PPC account, which three metrics would you choose? In other words, which three PPC metrics do you think provide the most complete picture of your performance?
#2 (Bonus Question): What PPC metric do you think is bogus/overrated/a waste of time?
Read on to find out what three PPC metrics these AdWords experts think are crucial to understanding your campaign performance – and what metrics are worthless.
Crystal Anderson:
On any given day one metric can be more telling than another in terms of performance and can help guide your optimization strategies. That said, since I have to pick just 3, I would have to check: CPA, CTR, and Conversion Rate.
Why CPA? Every campaign should have a CPA (or ROAS) goal that you judge performance against. You can certainly drive a TON of conversions, but in the end, you need to make sure they are being driven at a cost that is profitable.
Why CTR? While CPA lets you know if conversions are being driven at a profitable rate, CTR lets you see (to a degree) quality of your traffic. If performance isn't what you expect, drilling into your CTR can be one way to determine if the terms and ads you are using are having a negative impact on performance…. Visit the WordStream blog to read the rest of this article. | | Get a Free Analysis of Your AdWords Performance Our experts will review your account and show you how to optimize your campaigns. 
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