Performance Tip: The Top 5 Metrics for Call Tracking

Call Tracking Metrics: The Top 5 Metrics for Inbound Calls July 10, 2014 - You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. It’s a pretty freaking sweet feature, and, if you use it, it may change your business. Let’s assume you already know it’s freaking sweet, you know that inbound calls are worth 5 to 10 times the value of form fill leads, and you’ve got call tracking set up. Now what? Now you start tracking performance so you know what’s working and what’s not. Let’s take a look at five of the most important metrics to monitor with call tracking...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 5 Ways to Wield More Word of Mouth Marketing Power Should You Start Over with Your Messy AdWords Account?

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