| | | | | | 3 Reasons to Ditch Your Messy AdWords Account and Start Over | July 24, 2014 - One of the biggest obstacles I face with clients is taking control of a messy and hard to manage account. Oftentimes AdWords accounts change hands over time, have an “old school” strategy for setup, or just have too many cooks in the kitchen. This often leads to an account with more campaigns, ad groups, and keywords than you know what to do with.
So, the obvious question becomes: “Do we try to fix what currently exists or would it be better to start over?” Either option can feel daunting, but in my experience, I’ve had more success and fewer headaches when we've scrapped the mess and started over with a neatly organized account structure and a lot more simplicity. Here are 3 reasons why you should consider building out a new AdWords account from scratch... 
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