| | | | | | Happy Juice: How to Create Ads that Capture & Convert | June 5, 2014 - How well do you know your audience? If your messaging just isn't connecting, resonating or converting to its full potential, you haven't yet tapped into that elusive marketing sweet spot. Marketers strive to provide the best possible experience to their audience, but reaching that pinnacle of customer connectedness doesn't happen by accident.
Enter “the Happy Juice Principle.” In a nutshell, the Happy Juice Principle is the best possible understanding of who your audience really is, so you can create an experience that provides value for both the audience and your business. In this post, I'll share with you this unique approach to finding your own "Happy Juice" and crafting more compelling, better converting marketing content across all of your channels... 
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