Performance Tip: Be Prepared for Coming AdWords Policy Changes

4 Things You Need to Know About Google's New AdWords Policies June 19, 2014 - Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers. The current AdWords policies will remain in effect until “around September,” when the new center will launch, but there are changes coming that will affect most advertisers, including stricter content quality guidelines. So what's new? Google has released a preview of the new center alongside their announcement. Here's what you need to know about the changes...     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. A Complete Guide to Google Merchant Promotions In-Market Audiences: Target Searchers Who Are Ready to Buy

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