| | | | | | Case Study: Does Dynamic Keyword Insertion Really Work? | June 12, 2014 - With all the recent advances in targeting offered in Google AdWords, I decided to take a deeper look at one of the AdWords features that has become old hat to PPC marketers at this point. Dynamic Keyword Insertion (DKI) is a tool that is often overlooked, but this staple feature can make a drastic and immediate improvement to your paid search account performance.
A recent experience with a client of mine who was dead set against DKI showed me what a valuable tool it is and the positive impact it can have on click-through rate, traffic, and conversions. My client was convinced that DKI was bringing in illegitimate traffic. Rather than upset the client, I did a little experiment... 
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