| | | | | | Content Promotion: The Secret Behind Brands with Fans | April 3, 2014 - Over 90% of B2B marketers use content marketing – so when everyone is doing it, how do you stand out? While creative content itself is important, concept and creation is only part of the process – once you've built it, content promotion helps you get in front of the right audience at the right time. And most marketers have no idea how to promote their own content, so it has only a fraction of the reach it could have. Having a strong brand is a massive sales driver, so it's more important than ever that marketers learn to tap into the power of content promotion for brand building. In this post, I’ll dispel some of the myths around content promotion and outline a framework for successfully promoting your content to build a stronger brand... 
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