| | | | | | What is AdWords Certification Really Worth? | | April 10, 2014 - When was the last time someone told you they were a good driver? Do you recall how they backed up their claim? I’d be willing to guarantee they didn’t immediately pull out their wallet to show you their driver’s license. Why? Because that shiny piece of plastic holds little bearing on their actual capability to drive a car. The same applies in Search. If you work in PPC or are looking for a consultant, you might have noticed that an AdWords Certification is not a differentiator of any kind from other marketers in the industry, but rather a minimum indicator of competency. Here are four reasons why the Google AdWords exam isn’t all it’s cracked up to be... 
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|  | The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. 
|  | Quiz: PPC Fact vs. Fiction Do you know your PPC facts from fictions? Do you believe everything you hear about PPC? Take this super-fast quiz to find out if you’ve been duped, then learn how you can get the real scoop on PPC next week… 
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