| | | | | | Are Google's New Shopping Campaigns Effective? | April 17, 2014 - Do Google’s Shopping campaigns (the new version of Product Listing Ads, or PLAs) really work? My answer 100% of the time is yes! The results speak for themselves, but simply, what advertiser wouldn’t want to see metrics and bid at the specific product level? For me the biggest asset with Shopping ads is clarity. You can now see everything you need to manage a PLA campaign almost as if it were a regular search campaign.
Don’t want to make the migration to Shopping ads? Well unfortunately, Google is forcing everyone to to make the transition in late August of 2014. This post will help you make the transition and tell you why you should be excited... 
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