 | The Beginner's Guide to Building a Negative Keyword List | March 6, 2014 - When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about negative keywords. While paid search was not among Edison’s various areas of expertise, his words of wisdom most definitely apply to how to run an effective AdWords campaign. Few businesses devote much time and energy to building a negative keyword list, despite the crucial role negative keywords play in maximizing the ROI of an AdWords campaign. Simply put, they’re missing out on chances to maximize the effectiveness of their PPC spend, because negative keyword strategies often wear overalls and look a lot like work.
 Stop throwing money away, roll up your sleeves and get ready to seize new opportunities with negative keywords – just like Edison... 
More from the WordStream Blog: Tips to Triple Your Conversion Rate User's Guide to YouTube's Keyword Tool | |
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