| | | | | | Everything You Know About Conversion Rate Optimization is Wrong | |
March 20, 2014 - Conversion rate optimization (CRO) is key to your paid search strategy because it enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action. But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
We recently analyzed thousands of AdWords accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. So, are you ready to find out why everything you thought you know about CRO is wrong? Here we go…
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|  | The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. 
|  | Introducing: PPC University Welcome to WordStream's PPC University – or PPC U, as our students affectionately call it – where you can learn PPC advertising in 3 guided courses. The first step is finding out your current level of PPC knowledge. Are you 101, 102, or Advanced PPC material? Take this quick quiz to find out... 
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