 | Hunting Unicorns: The Secrets of Ads with 3X the Average CTR | February 13, 2014 - What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that. We recently held a well-attended webinar packed with crazy techniques you can use to triple your AdWords CTR. Sounds unbelievable, right? It’s not at all – in fact, we walked step-by-step through a process that helps marketers improve their ads to the point they’re performing in the top 1% of all ads across the platform.  We’ve had a number of requests for more information on this webinar, so here we go! This post is a monster – use this handy guide to help kick your CTR into hyperdrive... 
More from the WordStream Blog: Live Webinar! Mind Blowing Ways to Revamp Your Landing Pages AdWords Metrics: Making Sense of Your PPC Data | |
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