Performance Tip: How to Double Your Quality Score in 30 Days

Case Study: How GetOutfitted Doubled Quality Score in 30 Days February 20, 2014 - The results are in from our Grade and Get Paid contest, and the big winner is GetOutfitted, a small startup based in Colorado. GetOutfitted was chosen as the winner due to the huge improvement in account performance in just 30 days.                       Just look at how some of their top-line metrics improved: Impression-weighted average Quality Score rose from 3.8 to 7.8 - more than doubled! Average CTR went from 0.26% to 6.32% (24 times higher!) Average ad position rose from 3.16 to 1.61 I recently spoke with Kristi Anderson, VP of Marketing, about how the contest motivated her to get working on her account and how her approach to AdWords changed after using the Performance Grader. Let’s dig in... More from the WordStream Blog: How to Track Conversions in PPC Try Our NEW AdWords Landing Page Grader!

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