 | 7 Ways to Spruce Up Your Landing Pages for the Holidays | December 5, 2013 - PPC landing pages are a critical component you need to tweak for the holiday season. It stands to reason that a highly effective, holiday-targeted PPC campaign needs to incorporate contextually aligned landing pages that support the expectations of holiday shoppers that are clicking on your paid ads. This post will focus exclusively on improvements that you can make to your website’s landing pages in order to maximize your performance potential during the holiday season. 
There are two key areas of focus that you should keep in mind anytime you are developing a landing page beyond just the holiday season: 1) creating alignment with ad text and search context, and 2) driving for conversions. Let’s start by discussing how you can tackle the first of these two... 
More from The WordStream Blog: Win $25K for AdWords! Enter by December 15th Guide to AdWords Remarketing Best Practices | |
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