 | Best of PPC: The Hottest Guides & Articles of 2013! | December 26, 2013 - Over the last year, I’ve spent about 3 hours per day reading about online marketing, and paid search in particular. It’s worked out to somewhere in the neighborhood of 780 hours of staying up to date on the latest case studies, tips, detailed how-to guides, and original research – we’re talking thousands of articles here! The top PPC posts of 2013 weren’t rants, or interesting factoids lacking actionable takeaways. We saw a lot of impactful news, but the top posts went beyond news coverage and offered additional insight marketers can actually use to evaluate this year’s performance and really kill it in 2014. 
Here are my picks for the best, most informative, absolute must-read PPC articles of 2013. Drum roll please… 
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