 | How to Compete in AdWords Without Just Raising Bids | December 19, 2013 - Too often, PPC managers see the need to be competitive in AdWords as a kneejerk cue to raise bids. Though a top rank can be helpful, and you might have to raise your bids to get there, it doesn’t guarantee clicks, let alone that those clicks will convert – and conversions are what matter most. 
This guide will show you how to stand out in this competitive space without reverting solely to bid-pumping tactics. We’ll examine the digital real estate you’re competing for, what prompts your ads to show there, and specific steps you can take to compete in AdWords... 
More from The WordStream Blog: How to Survive the AdWords Advanced Search Exam The Top 10 AdWords Updates of 2013 | |
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