 | Landing Page Audit Case Study: McEwan Fraser Legal | October 17, 2013 - I recently co-hosted a webinar for WordStream clients detailing landing page optimization best practices. Prior to the webinar, we gave our clients the opportunity to submit landing page examples for the chance to be audited during the webinar. The lucky winner was McEwan Fraser Legal, a Scottish firm that specializes in the residential property market, dealing with owner occupiers and property investors. 
I don’t think this landing page is in terrible shape to begin with but it definitely has room for improvement. After breaking down what I liked about the page and what could be improved, I used a photo editing tool to mock up what I think the page should look like. I tried to simplify the page without losing important information and keeping the areas I liked. Here is what I came up with...
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