 | Marketing Makeover: Top 5 PPC Areas to Renovate in 2014 | October 10, 2013 - Are you a small business using Google AdWords to market your offerings? That’s great! The bad news is, you’re probably wasting about a fourth of your budget. We recently did a survey of 500 small business AdWords accounts, and found that the average account owner is wasting over 25% of his or her AdWords budget. Since the typical small business spends $1200 per month on PPC, that means $300 is going in the trash every month – adding up to $3600 a year. And that’s just the average – many companies are wasting closer to half their total spend.  That’s not all we found. There's plenty of room for improvement in the typical SMB AdWords account. We identified the top five areas where small business marketers need to renovate their accounts. Learn about the opportunities you’re missing in our latest infographic – then read on to learn how to enter our $25,000 Marketing Makeover contest!... 
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