 | Top 5 Ways You're Leaking Money in AdWords | October 24, 2013 - The typical small business wastes 25% or more of their total paid search spend. It’s obviously a big problem, but tackling wasted spend in Google AdWords can be challenging for account managers. Instead of focusing on the latest PPC fads or shiny new tools, I encourage advertisers to head back to the basics and focus on the core components of their campaigns. Oftentimes, just by tweaking your settings or adjusting your structure, you can patch up your biggest account leakages.  Here are the top five culprits that I recommend taking a second look at when assessing your wasted AdWords spend... 
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