 | 10 Reasons to Use Google AdWords for Marketing | December 6, 2012 - “Why use AdWords” is a pretty common keyword phrase, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them. We believe that AdWords can work for almost any type of business. We’ve devoted countless pages to how you should use AdWords. In this post, we’ll answer the question of why you should use it.
If you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, this post is for you. Here are 10 reasons to use AdWords to market your business.
1. AdWords Is Scalable
One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads. Google AdWords is highly scalable, which is why some business spend millions of dollars a year on AdWords advertising. If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your PPC budget and your leads and profits will increase accordingly. 2. AdWords Is Measurable
Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable, and AdWords PPC is one of the most measurable of online channels ... Visit The WordStream Blog to read the rest of this article. | |
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