 | The 3 Types of Search Queries and How to Target Them | December 13, 2012 - Search queries – the words and phrases that people type into a search box in order to pull up a list of results – come in different flavors. It is commonly accepted that there are three different types of search queries: - Navigational search queries
- Informational search queries
- Transactional search queries
Let’s go into a little more detail on what these three types of search queries are and how you can target them with your site content.
What Is a Navigational Search Query?
A navigational query is a search query entered with the intent of finding a particular website or webpage. For example, a user might enter "youtube" into Google's search bar to find the YouTube site rather than entering the URL into a browser's navigation bar or using a bookmark. In fact, “facebook” and “youtube” are the top two searches on Google, and these are both navigational queries.
How Should You Target Navigational Search Queries?
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