 | Cheatsheet: 12 Steps to Set Up a Remarketing List | December 20, 2012 - Remarketing is an incredibly powerful way to target people who have recently visited your site and may be close to making a purchase. By setting up a remarketing campaign, you can "chase" your target customers with relevant display advertising for up to 30 days, so your business stays top of mind, increasing the chances that they'll eventually convert.
Setting up a remarketing campaign is easy, so why wait? Check out our 12-step guide to creating a remarketing list in Google AdWords. You can also download the free cheatsheet as a PDF to keep on hand. 1. Define your remarketing strategy. - Will you target all visitors to your site?
- Are you only interested in targeting visitors to a specific page?
2. Create the remarketing code. AdWords > Shared Library > Audiences > + New Audience > Remarketing List 3. Fill in all of the required parameters ... Visit The WordStream Blog to read the rest of this article. | |
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