Performance Tip: Is Your Conversion Rate Good Enough? Find Out.

Google AdWords Conversion Rate Benchmarks by Industry November 1, 2012 - Marketers are always looking for benchmarks so they’ll have some idea of what to shoot for when measuring their marketing campaigns. When it comes to Google AdWords, some benchmarks are easier to come by than others – for example, Google reps have recommended aiming for a click-through rate of 2-5%. But as for what’s a good conversion rate, it’s pretty much anyone’s guess – at least until now. We recently conducted what we believe is the most extensive study of the economics of the Google AdWords model to date. By crunching data from our AdWords Performance Grader, we were able to determine averages for top-level key performance metrics across the Google search and display networks, including conversion rate and cost per conversion. We also drilled down into the top 10 industries that spend the most money on Google advertising to determine industry benchmarks for AdWords conversion rate and more. Read on to learn what we found! Average Conversion Rates for Google AdWords Search and Display In Q3 2012, the average conversion rate on AdWords for the search network was 5.63% across all industries and advertisers. The average conversion rate on the Google Display Network in Q3 2012 was slightly lower at 4.68%... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Instantly see where and how to improve your PPC performance. Get 40 hours of PPC analysis in 60 seconds or less! Make Every PPC Dollar Count WordStream for PPC helps you get better results, in less time, for less money. No Credit Card Required

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