 | 10 Questions to Ask When Choosing a PPC Agency | November 15, 2012 - Have you decided to outsource your PPC campaign management? Are you looking for the right agency to handle your paid search? Finding the right agency is similar to making an internal hire – in addition to evaluating their background and reputation, you'll want to ask a series of questions to help you better understand what they're about. For most businesses, the PPC agency with the right fit will need to meet your expectations in three areas: - Depth of Expertise — Because of the complexity associated with PPC, you want to find an agency with depth of focus in the paid search space. The agency should have at least one dedicated PPC manager who focuses solely on paid search.
- Transparency — Another key factor in selecting an agency is their willingness to share information and expertise. A lack of transparency is a sign that they either doesn't know what they're doing or aren't devoting enough time to your campaigns.
- Ability to Retain Control — A final factor, similar to transparency, is a willingness to work with you, allowing you to retain control over the goals, focuses, and in some cases even certain execution around your paid search campaigns.
Here are ten questions to ask when evaluating potential PPC agencies.
1. Years of Experience: How long has your agency been handling pay-per-click marketing?
2. Focus: How many dedicated account reps do you have managing PPC campaigns hands-on? ... Visit The WordStream Blog to read the rest of this article. | |
| | |
|
If you no longer wish to receive these emails, click on the following link: Unsubscribe
No comments:
Post a Comment