WordStream Performance Tip: Quality Score 101

Quality Score 101: 4 Great Resources on Quality Score August 4, 2011 - If you're new to search marketing, it's important not to get bogged down by information overload. There is a remarkable amount of SEO and PPC content to consume, but much of it is: Good but redundant Unique but not really applicable for most people High-quality, but too advanced for beginners Misinformation As a result we like to introduce people to a very short list of two to four authoritative resources on a subject so that they can get a few different perspectives and a complete picture on the topic, avoid information overload, and ensure that they’re reading quality information. Without further ado, here are our four favorite resources on Google AdWords Quality Score: This week our friends at PPC Hero re-released their Ultimate Guide to Quality Score, which is an outstanding resource on the topic, covering types of Quality Score, why Quality Score matters, Quality Score misconceptions and more. WordStream’s Quality Score Toolkit is a particularly great compilation of helpful tools and information. Included in the toolkit is a handy cheatsheet that gives a quick overview of what Quality Score is and how it works, a white paper and webinar on the subject, and a Quality Score Calculator that helps you identify areas in your account that need improvement … Visit the WordStream blog to read the rest of this post. Get a Free Analysis of Your AdWords Performance Our experts will review your account and show you how to optimize your campaigns. Try WordStream Free WordStream for PPC is powerful, easy-to-use PPC management software that makes it faster and easier to maximize the performance of your Google AdWords campaigns — driving traffic, leads, and sales for lower costs. Get a Personalized Demo of WordStream for PPC Whether you're looking to get more leads, pay less for the leads you get, lower your overall PPC costs — or all three — WordStream can help. Let us show you how. Call us: 855.967.3787 Subscribe to the WordStream Internet Marketing blog for daily updates of news, tips and commentary from our staff of search veterans. WordStream, Inc. 177 Huntington Ave., Boston, MA 02115. +1 617 963 0555

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