WordStream Performance Tip: Making the Most of AdWords Topic Targeting

How to Use Google AdWords Topic Targeting August 25, 2011 - Display ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals. So when Google rolls out a new display network control like topic targeting as they did in March, it’s worth taking time to understand how the feature works and when to utilize it. What Is AdWords Topic Targeting? Google describes topic targeting by explaining that: Using topics to contextually target your ads offers broad targeting and reach and is a good way to connect with a large audience quickly and easily to generate awareness or drive sales. When using topic targeting, our system looks at all the terms on a page to determine the topic of the page and is less reliant on particular keywords. So the general idea here is that topic targeting is taking a similar but less granular approach to targeting than keyword targeting. An example might be to think about a campaign you’re building around various footwear products your company sells. Let’s look at the topic targeting options here:   Visit the WordStream blog to read the rest of this post. Get a Free Analysis of Your AdWords Performance Our experts will review your account and show you how to optimize your campaigns. Try WordStream Free WordStream for PPC is powerful, easy-to-use PPC management software that makes it faster and easier to maximize the performance of your Google AdWords campaigns — driving traffic, leads, and sales for lower costs. Get a Personalized Demo of WordStream for PPC Whether you're looking to get more leads, pay less for the leads you get, lower your overall PPC costs — or all three — WordStream can help. Let us show you how. Call us: 855.967.3787 Subscribe to the WordStream Internet Marketing blog for daily updates of news, tips and commentary from our staff of search veterans. WordStream, Inc. 177 Huntington Ave., Boston, MA 02115. +1 617 963 0555

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