Use Your Search Query Report To Save Money & Improve ROI

Use Your Search Query Report to Save Money and Improve ROI Your search queries contain a wealth of information you can use to improve campaign targeting and lower PPC costs. While AdWords makes it difficult to use this information, WordStream for PPC makes it easy with QueryStream. The QueryStream feature provides direct access to the search queries that have triggered your ads, so you can take immediate action on them — adding them to existing ad groups and campaigns, creating new ad groups, or setting new negative keywords.  QueryStream enables you to view key metrics for each search query and apply robust filters so you can make sense of your Search Query Report and take intelligent actions that save you money. Want to see it in action? We’ll provide a free, personalized demo of QueryStream using your own data. QueryStream is the intelligence you need to: Increase CTR – Knowing what users click on allows you to create better ad copy for more targeted ads, increasing your CTR Improve Quality Score – Higher CTRs improve your Quality Score which allows your ads to rank higher Demonstrate ROI – QueryStream data helps optimize your spend so you know exactly the best match type for your keywords as well as which keywords should be paused or deleted due to poor performance The WordStream Team

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