[Performance Tip] The 4 Emotions That Make People Click

This Week's Performance Tip Brought to you by:  The Emotional Science Behind PPC Ads Recently, I asked my peers at WordStream to describe paid search in a few words. Their answers included: mundane, dry, a numbers game, and mind-numbing. It doesn’t have to be, though! Lots of experts love this field because actions drive results. It’s quantitative. But the surprising truth is, our PPC campaigns can be wildly improved through the use of emotionally driven ads. In this blog post, I’ll show you why these four emotions – anger, disgust, affirmation, and fear – work so well to drive PPC results, as well as how to put them to work in emotional ads that get crazy-high engagement, with lots of real-life examples…   AdWords Performance Grader Are you making mistakes in AdWords? Find out how your performance compares to similar advertisers, and get actionable tips to improve your results!   Live Webinar: 20 Minute Work Week Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how! Sign Up Now »   3 Game-Changing Ways to Think Like a Content Marketer in PPC Read Full Post » Send to a Friend | Unsubscribe WordStream 177 Huntington Ave, Boston, Massachusetts 02115