[Performance Tip] 3 Ways a Small Business Can Compete in PPC

This Week's Performance Tip Brought to you by: 3 Ways a Small Business Can Compete with the Big Guys in PPC Being the little guy can be tough. You’re underfunded. You lack resources. You spend lonely nights eating cans of warmish black beans googling buzzwords like “grassroots” and “bootstrap.” But no matter how many times you nod off to a Seth Godin audiobook on the subway, competing with the biggest and baddest in your vertical can seem daunting. Fret not! There are ways to thrive in PPC even without an unlimited budget at your disposal. In this post I’ll show you how – illustrated with a real-life example (a WordStream client), so you know it works!   AdWords Performance Grader An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance.   How to Use AdWords’ Customer Match: The Ultimate Guide Read Full Post »   5 Scary AdWords Mistakes Keeping Me Up at Night Read Full Post » Send to a Friend | Unsubscribe WordStream 177 Huntington Ave, Boston, Massachusetts 02115