Performance Tip: The Ridiculously Awesome Guide to Facebook Remarketing

The Ridiculously Awesome Guide to Facebook Remarketing November 19, 2015 - My beautiful mother, who is “technologically challenged,” recently told me about the Cole Haan boots she found online that followed her around the internet. “It was so weird. I saw them on Facebook three times in the last two weeks so I ordered them. I figured it must’ve been fate,” she said.   I didn’t have the heart to tell her that it was not fate, it was remarketing. We’ve all been victim to the power of remarketing. In fact, I’m often prey even though I’m fully aware what these sneaky advertisers are up to.   In this post, I’ll explain how Facebook remarketing works and why you need to be using it…     Are you making mistakes in AdWords? Get an instant, free report card with deep analysis into 10 key areas of your AdWords account. Find out how your performance compares to similar advertisers, and get actionable tips to improve your results! PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. NEW AdWords Ad Types for the Holidays 10 Ways to Succeed with Google Call-Only Campaigns

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[Performance Tip] The 4 Emotions That Make People Click

This Week's Performance Tip Brought to you by:  The Emotional Science Behind PPC Ads Recently, I asked my peers at WordStream to describe paid search in a few words. Their answers included: mundane, dry, a numbers game, and mind-numbing. It doesn’t have to be, though! Lots of experts love this field because actions drive results. It’s quantitative. But the surprising truth is, our PPC campaigns can be wildly improved through the use of emotionally driven ads. In this blog post, I’ll show you why these four emotions – anger, disgust, affirmation, and fear – work so well to drive PPC results, as well as how to put them to work in emotional ads that get crazy-high engagement, with lots of real-life examples…   AdWords Performance Grader Are you making mistakes in AdWords? Find out how your performance compares to similar advertisers, and get actionable tips to improve your results!   Live Webinar: 20 Minute Work Week Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how! Sign Up Now »   3 Game-Changing Ways to Think Like a Content Marketer in PPC Read Full Post » Send to a Friend | Unsubscribe WordStream 177 Huntington Ave, Boston, Massachusetts 02115

[Performance Tip] 3 Ways a Small Business Can Compete in PPC

This Week's Performance Tip Brought to you by: 3 Ways a Small Business Can Compete with the Big Guys in PPC Being the little guy can be tough. You’re underfunded. You lack resources. You spend lonely nights eating cans of warmish black beans googling buzzwords like “grassroots” and “bootstrap.” But no matter how many times you nod off to a Seth Godin audiobook on the subway, competing with the biggest and baddest in your vertical can seem daunting. Fret not! There are ways to thrive in PPC even without an unlimited budget at your disposal. In this post I’ll show you how – illustrated with a real-life example (a WordStream client), so you know it works!   AdWords Performance Grader An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance.   How to Use AdWords’ Customer Match: The Ultimate Guide Read Full Post »   5 Scary AdWords Mistakes Keeping Me Up at Night Read Full Post » Send to a Friend | Unsubscribe WordStream 177 Huntington Ave, Boston, Massachusetts 02115