| | | | | | How Dopamine Can Triple Your AdWords CTR
| | October 22, 2015 - Whether or not you’re a scientifically educated individual, you are likely familiar with the celebrity of neurotransmitters, dopamine. Perhaps you recently experienced it when indulging in a pint of ice cream or a glass (or bottle) of wine – no judgement. Dubbed the “Kim Kardashian of molecules” by Vaughn Bell, dopamine is in the driver’s seat when it comes to human behavior. Wait, so what does this have to do with AdWords? Well, as dopamine spikes we become motivated to act; whether that be clicking, purchasing, or consuming, appealing to spikes in your buyers’ dopamine levels will increase their chances of completing a desired action.
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