Performance Tip: 5 Charts that Prove You Should Go Mobile

5 Charts That Prove You Should Be Running Mobile Ads October 1, 2015 - Do you fall into the “anti-mobile PPC” camp? I’d be willing to bet that mobile advertising could be worthwhile for you – and I have 5 data-backed charts to prove it. Dead set on reducing your mobile mid modifiers by -100%? You won’t feel that way soon! Game on.   When I started managing paid search accounts back in 2011, mobile advertising was an afterthought. I had to beg clients to include mobile in their strategic plans for the coming year. In fact, I distinctly remember sending emails titled “It’s time to Go Mo!” (cringe-worthy, I know), urging them to allocate resources to developing mobile landing pages and set up mobile-specific campaigns. Most who took the plunge considered it to be a pretty progressive, experimental way to test the waters. Oh, how times have changed…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. 3 Game-Changing Improvements to Facebook Ads Google Announces AdWords Customer Match Targeting

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