Performance Tip: 4 Dynamic AdWords Features that Make Life Easy

AdWords Goes Dynamic: 4 Things You Don’t Have To Do Manually Anymore October 30, 2015 - When I head home to visit my parents, my mom never fails to comment that I’m getting lazier. Sadly, she’s right! Thanks to good old technology, I haven’t been to a real bank in years, I’ve cut out mall visits in favor of online shopping in the comfort of my sweats and shamefully, I Uber far more than I walk (it’s far too cold to be outdoors in New England, I swear!).   Even Google has jumped on the laziness bandwagon and is providing more automated features for PPC advertisers. Here are the top four tasks you no longer have to do manually in AdWords…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. Hidden Facebook Features You Need to Know 9 Killer Demand Generation Strategies for New Brands

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Performance Tip: Use Dopamine to 3X Your CTR

How Dopamine Can Triple Your AdWords CTR October 22, 2015 - Whether or not you’re a scientifically educated individual, you are likely familiar with the celebrity of neurotransmitters, dopamine. Perhaps you recently experienced it when indulging in a pint of ice cream or a glass (or bottle) of wine – no judgement. Dubbed the “Kim Kardashian of molecules” by Vaughn Bell, dopamine is in the driver’s seat when it comes to human behavior.   Wait, so what does this have to do with AdWords? Well, as dopamine spikes we become motivated to act; whether that be clicking, purchasing, or consuming, appealing to spikes in your buyers’ dopamine levels will increase their chances of completing a desired action.   In this post, you’ll learn how dopamine works plus two AdWords hacks to skyrocket your ad click-through rates…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. 11 Unbelievably Specific Audiences You Can Target on Facebook 3 Hacks to Dominate Your Mobile Conversion Rates

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Performance Tip: Why the New AdWords Customer Match Feature Is Amazing

New AdWords Customer Match Beats Out Facebook Custom Audience Match Rate October 15, 2015 - Recently, we reported on a new AdWords feature called Customer Match, a new targeting option that allows advertisers to create custom audiences for their AdWords campaigns based on email lists that they can upload directly to AdWords.   We knew this was a big deal, but after testing this new functionality ourselves, Customer Match is without a doubt THE most exciting AdWords update in the history of the platform.   Think I’m being dramatic? Read on to see why you NEED to start using this feature right now…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. 5 Reasons You Should Be Advertising on Facebook 6 More Tips for Funky-Fresh Facebook Ads

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Performance Tip: 3 Ways to Leverage PPC Data for Facebook Ads

3 Mind-Blowing Hacks to Leverage Your PPC Strategy on Facebook October 8, 2015 - So, you’ve built a Facebook page, agreed to Facebook’s Terms of Service, and set up your billing, but what now? Between choosing which content to promote, building compelling ads, determining how to properly allocate your budget, and putting your ads in front of the most relevant audience, Facebook ads can be more challenging than a Rubik’s cube.   One smart way to get started is by leveraging your paid search data and applying a similar strategy to advertising on Facebook. Check out these 3 hacks to get started with more effective Facebook ads…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. The New AdWords Customer Match Feature Is Amazing 10 Remarketing Facts to Make You Rethink Your Entire PPC Strategy

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Performance Tip: 5 Charts that Prove You Should Go Mobile

5 Charts That Prove You Should Be Running Mobile Ads October 1, 2015 - Do you fall into the “anti-mobile PPC” camp? I’d be willing to bet that mobile advertising could be worthwhile for you – and I have 5 data-backed charts to prove it. Dead set on reducing your mobile mid modifiers by -100%? You won’t feel that way soon! Game on.   When I started managing paid search accounts back in 2011, mobile advertising was an afterthought. I had to beg clients to include mobile in their strategic plans for the coming year. In fact, I distinctly remember sending emails titled “It’s time to Go Mo!” (cringe-worthy, I know), urging them to allocate resources to developing mobile landing pages and set up mobile-specific campaigns. Most who took the plunge considered it to be a pretty progressive, experimental way to test the waters. Oh, how times have changed…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. 3 Game-Changing Improvements to Facebook Ads Google Announces AdWords Customer Match Targeting

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