| | | | | | Ask the Experts: Can I Use the Same Strategy For My Search & Display Campaigns? | April 16, 2015 - Here it is, hot off the presses - our newest episode of "Ask the Experts"! In this episode, I'll be walking through a very common question: what is the difference between search and display networks? So many of our clients think that they work similarly, and they try to apply the exact same strategy when working with both networks. But the reality is that it’s like comparing apples and oranges. There’s no way you can apply the same strategy to both networks.
It's really, really important to first understand how each of these networks work, so that you can decide which strategy is truly going to fit your marketing needs. Let’s start by talking about the search network...
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