| | | | | | Ask the Experts: Intro to Negative Keyword Match Types | April 2, 2015 - In the second installment of our new “Ask the Experts” video series, we’ll be focusing on negative keywords. Negative keywords are hugely, hugely impactful to an AdWords account, and everybody out there should be using them. Negatives are important because they’re going to help you cut wasted spend, and eliminate unqualified traffic from seeing your ads.
The way this works is that if you set a word as a negative keyword, Google will understand that if anybody types that in a search query, they’re not a good fit for your business and it will prevent your ad from showing. So let me give you an example… 
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