Performance Tip: 7 Tips for a Killer Call-to-Action

Hook, Line, & Sinker: 7 Tips for a Killer Call-to-Action October 16, 2014 - What is a Call-to-Action in marketing? Your call to action is the part of your advertisement that tells your target audience what they should be doing once they click on your PPC ad and hit your website or landing page. The simplest example of a call to action is "Buy now!" The more information you can provide your potential customers with your CTA, the better it will be for all parties involved. Today I’d like to share 7 tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. Here we go! 1. Use a strong command verb to start your CTA...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Myth Busting: The Truth About Long-Tail Keywords 6 Lead Generation Strategies From Fast-Growing Startups

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