| | | | | | 5 Seriously Powerful But Underused Google AdWords Features | October 30, 2014 - Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. That's because Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers can't keep up!
If you really want to bury the competition, you have to move beyond the AdWords basics and get creative. I went searching for the AdWords features with the lowest adoption – we're talking under 10% – that have the greatest potential for impact. I'm going to help you cut the learning curve by sharing five of my favorite underused AdWords features that could change your AdWords fate by +30% or more...
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|  | The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. 
|  | PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 
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