| | | | | | Search vs. Display: Which AdWords Network Should You Use? | May 22, 2014 - Here at WordStream, our team of consultants analyzes thousands of PPC accounts. While our customers’ pain points tend to vary, many of their issues can be tracked back to one major misstep—their campaigns are set to run on both the Search and Display Networks simultaneously.
99% of the time, this practice will wreak havoc on a PPC account. The main problem is, these networks target users in two completely different scenarios. Since metrics across each network are combined, it's also challenging to assess how each is performing, and it eliminates the option to segment one’s budget by network. In today’s post, we’ll do a deep dive on the components of each of these networks and identify who should be utilizing them... 
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