| | | | | | 5 Cognitive Biases & How to Overcome Them on Your Landing Pages | May 29, 2014 - You already know that highly optimized landing pages are crucial to the success of any paid search campaign. However, even the best landing pages don’t have conversion rates of 100%. Why? Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases.
Cognitive biases are ways of thinking about and perceiving the world that may not necessarily reflect reality. Each of us sees things differently based on our preconceptions and past experiences, but this doesn’t necessarily mean that the way we think or feel about something is truly representative of reality. In today’s post, we'll examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages... 
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