 | 5 PPC Goofs to Avoid for Small Business Saturday | November 28, 2013 - Small Business Saturday (Nov. 30) might feel a bit weightier this year for many, given the shortened shopping period from Thanksgiving to Christmas. This year, 70% of those individual retailers and restaurateurs participating believe it will help them attract new customers, and 67% plan to offer discounts to drive sales. Offering a free gift with a purchase is an incentive 33% plan to deploy. Notably, the number of small business owners planning to rely primarily on paid advertising to promote Small Business Saturday has doubled since 2012. 
If you plan to participate, how can you ensure your paid search marketing spend is maximized and gets you the most bang for your small business buck? Avoid these five PPC goofs to help make your Small Business Saturday a win... 
More from The WordStream Blog: Optimizing Text Ads for the Holidays Guide to PPC Keyword Research | |
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