 | How to Prepare Your PPC for Cyber Monday 2013 | November 21, 2013 - The refrain “time is running out” is something we’re all going to hear on a repeated basis for the next 45 days or so. As it applies to the PPC pros, time is running out to prepare for the digital shopping madness known as Cyber Monday, coming on December 2. That's just three short weeks away. Cyber Monday is a term marketing companies created back in 2005 to hype online shopping the Monday after Thanksgiving. It’s a day of steep discounts and special offers to keep the momentum going after Black Friday, the major difference being you don’t get trampled by people on Cyber Monday like you might on Black Friday, and you don't have to search for parking. 
What does Cyber Monday mean to you? It means consumers are in “extreme buying mode” on Cyber Monday, so it’s time to take steps to satisfying their cravings. A few simple steps can be taken to help you catch a few of them... 
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