 | You Have 30 Minutes to Work on AdWords.
What Do You Do?
| February 22, 2013 - Everyone wants to know the "magic formula" to set up and manage your AdWords account. To put it simply, you're out of luck. There really is no "right way," but there certainly are ways that are "more right" than others.
Figuring out how to spend the limited time you have in AdWords can be a daunting task. Since no two accounts are the same, it is equally difficult to put together a workflow that will encompass every account. Keeping that in mind, below is my guide to optimizing and then maintaining your AdWords account in minimal time. Ensure Your Ad Groups Are Granular
Google recommends keeping Ad Groups between 20-30 keywords. I find this misleading. The single most important thing I stress to my clients is to keep your ad groups small and defined. That means keeping every keyword in an Ad Group as closely knit as possible.
For an example, one of my clients sells and installs vinyl windows. When I began working with them, their ad group for these windows included these terms... Visit The WordStream Blog to read the rest of this article. | |
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