 | How AdWords Is Getting Simpler for SMBs: An Interview with Google's Head of Mobile Search
| February 28, 2013 - The announcement of Google’s new Enhanced Campaigns – coming to an AdWords account near you very soon – made a pretty big splash in the PPC community last week. Enhanced Campaigns should make mobile advertising much easier, especially for SMBs – but a lot of advertisers voiced concern that the shift will reduce control. 
Recently, I had the chance to chat with Surojit Chatterjee, the head of global mobile search ads product at Google. Surojit was one of the key product leaders behind the recently released Enhanced Campaigns. In this interview, we discuss the upcoming changes in detail, including what trends and behavior drove the changes, what we can expect from Google’s mobile products in the future, as well as tips and strategies for managing Enhanced Campaigns.
Larry: What’s the driving force behind the new Enhanced Campaigns? What is Google trying to achieve?
Surojit: There’s a mobile revolution going on and a few things have became clear. First, constant connectivity ... Visit The WordStream Blog to read the rest of this article. | |
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