January 24, 2013 -It's flu season, folks! Viral activity is high. And even if you got your flu shot and have Tamiflu stockpiled in your hall closet, I wouldn't be surprised if you or someone on your marketing team is secretly dreaming of the infographic or Gangnam Style parody vid that's going to take off faster than H1N1.
Seriously though. I'd like to think that the obsession with viral marketing campaigns is going the way of small pox. It's not a practical goal for most marketers, and if it happens once, you can go crazy trying to make it happen again.
Even if you're not looking to go viral, these tips can help your content get more clicks, opens, reads and shares – all stuff that's good for business and the reason you're doing content marketing in the first place. Because more eyes on your content = more potential leads for your business.
Write 25 Headlines
Upworthy defines “viral” as high shares per view and high clicks per share. And part of what drives people to click when they see a nugget of content in their Facebook feed or Twitter stream – especially if the source of the content isn’t familiar – is a great headline.
There are a couple of reasons that most marketing-related headlines aren’t great:
- The SEO keyword thang. Us web marketers tend to be pretty focused on SEO (ya think?) so a lot of what drives our headline writing is keyword optimization. This can lead to boring, formulaic headlines.
- Lack of time/effort. This one isn’t specific to the web or marketing. Everyone’s busy and the headline for an article is often an afterthought ...
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